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Bachelor of business administration

Business Functions – A

This course provides an understanding of marketing elements and processes, emphasizing their critical role in business. It covers fundamental concepts, Marketing Mix elements, and related concepts, and fosters strategic marketing skills. By the end of the course, students will have a solid foundation in critical principles and strategies essential for success in the business realm.

Business Functions – B

This course covers fundamental concepts of Human Resource Management (HRM) such as planning, recruitment, selection, job evaluation, performance appraisal, training development, employee relations, and contemporary trends in HRM. Upon completion, students will be well-prepared for effective engagement in human resource roles across various industries.

Entrepreneurship, Innovation and Sustainability

This course teaches students how to navigate the intersection of entrepreneurship, innovation, and sustainability. It covers fundamental concepts, skills, and strategies needed to start and manage a sustainable business in a challenging and evolving contemporary world. The course emphasizes integrating innovative thinking with sustainable practices, equipping students with the tools to address societal and environmental challenges through entrepreneurial endeavours.

Basic Psychology

This psychology course provides a strong foundational understanding of human behavior, cognition, and interpersonal dynamics. Students explore topics from fundamental concepts to complex areas such as group behaviour, communication, and human sexuality. The course emphasizes critical thinking and practical application for analysing psychological phenomena in diverse contexts.

Islamic Studies

The course provides a basic introduction to the history and beliefs of Islam, one of the world's most influential religions. It focuses on the origins and spread as well as its contributions to the contemporary world. The course studies Islam and practices to promote an understanding of its rich heritage and diversity.

Principles of Micro Economics

The Principles of Microeconomics course provides students with a fundamental understanding of the economic principles that govern individual decision-making and the functioning of markets at the micro level. This course introduces the essential concepts and analytical tools used in microeconomic analysis, laying the foundation for a deeper understanding of economic behavior and its impact on society.

Business Mathematics

Business Mathematics course teaches students mathematical concepts and techniques for decision-making in the business world. It integrates math principles with practical applications, emphasizing their relevance to various business scenarios. Students develop quantitative skills for analyzing and solving problems in finance, accounting, management, and other business disciplines.

Organizational Behaviour

The Organizational Behaviour course covers the impact of human dynamics on organizational behavior. It explores factors that shape organizational culture, communication, decision-making, and leadership, drawing on psychology, sociology, and management theories. This course helps develop leadership and management skills within diverse organizational contexts through theoretical insights and practical applications.

Corporate Accounting

The Corporate Accounting course covers financial reporting, accounting principles, and analysis within the corporate environment for students pursuing careers in finance, accounting, or business.

Creativity and Innovation

The Creativity and Innovation course teaches the principles, processes, and strategies for creative thinking and innovation. It focuses on developing the skills and mindset required to generate new ideas, solve complex problems, and implement innovative solutions. The course uses theoretical insights, practical exercises, and real-world case studies to develop the creative and innovative competencies necessary for success in today's rapidly changing global environment.

Data Visualization

The Data Visualization course is designed to equip students with the knowledge and skills to transform complex data into meaningful visual representations. In today's data- driven world, effective data visualization is crucial for conveying insights, facilitating decision-making, and communicating information to diverse audiences. This course explores the principles, techniques, and tools used in creating compelling visualizations, focusing on the art and science of presenting data in clear, thoughtful, and aesthetically pleasing ways.

Cross-Cultural Management

The Cross-Cultural Management course develops knowledge and skills to navigate diverse cultural contexts in global business. It prepares students for leadership roles in international business by emphasizing cultural intelligence and cross-cultural communication. It also helps the students understand the role of culture in society, including its relationship to business practices and also gives an international perspective on managing business. It provides insight into the relationship between national values and workplace attitudes and behaviors in different countries.

Design Thinking

The Design Thinking course teaches a human-centered, creative problem-solving approach. Based on empathy, ideation, and iteration, it provides a systematic framework for innovative solutions. Students learn different stages of design thinking, value user perspectives, accept ambiguity, and embrace experimentation.

Business Laws

The Business Laws course teaches students about the legal framework governing business transactions and operations. It equips them with the knowledge and skills needed to navigate the complex legal landscape, make informed decisions, and contribute ethically to organizational success.

Business Statistics

The Business Statistics course teaches students statistical methods for making informed business decisions. Students will develop quantitative skills for success in various business disciplines through theoretical concepts and practical applications.

Introduction to Digital Marketing

The Digital Marketing course provides a foundational understanding of key concepts, strategies, and tools for online success. It explores fundamental elements like Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, and Data Analytics. Students will develop skills to create effective campaigns.

Risk Management in Entrepreneurship

The Risk Management in Entrepreneurship course teaches entrepreneurs how to identify, evaluate, and mitigate risks associated with their business venture. Understanding and managing risks is crucial for success in entrepreneurship. The course combines theoretical frameworks, practical tools, and real-world case studies to develop a proactive and strategic approach to risk management.

Consumer Behaviour and Insights

The Consumer Behavior and Insights course delves into the psychological and sociological aspects influencing consumer choices and purchasing behavior. Understanding consumer behavior is essential for effective marketing strategies. This course provides theoretical frameworks, empirical research, and practical applications to give insights into consumer decision-making.

Social Entrepreneurship

The Social Entrepreneurship course teaches students to make a positive impact through entrepreneurial ventures that address social and environmental challenges. It emphasizes innovative approaches beyond traditional business models and provides insights into the unique strategies used by social entrepreneurs.

Service Learning

Through Service learning, students have an opportunity to engage with the community and participate in activities that fulfill the needs of society. Students are expected to work in the field, spending a specified number of hours in a non-governmental organisation or a service sector area.

Financial Management

The course will help gain a thorough understanding of the tools and techniques used in financial management, develop an analytical and practical approach to making corporate financial decisions, and apply and analyze these concepts in real-life scenarios.

Analytics Foundations

The Analytics Foundation course explores the fundamental principles, tools, and techniques used in analytics. It equips students with the knowledge and skills for data analysis and strategic decision-making.

Company Law

The Company Law course offers a comprehensive understanding of the legal framework governing companies. It is designed for students pursuing degrees in law, business or related fields. Through theoretical insights, case studies, and practical applications, students can learn to navigate company law, ensuring compliance and ethical conduct in corporate practices.

Training and Development

The Training and Development course teaches students to design and implement effective training programs. It combines theory, practice, and hands-on learning to equip students with the skills to manage successful training initiatives in organizations.

Auditing

The Auditing course teaches students how to examine and evaluate financial information. It aims to ensure the reliability and integrity of financial reporting. Students will learn how to conduct audits, assess internal controls, and contribute to the accountability and transparency of financial information.

Performance Management

The Performance Management course teaches students about managing and improving individual and organizational performance. It explores how performance management aligns employee goals with organizational objectives and fosters a culture of continuous improvement. Students learn to design, implement, and evaluate effective performance management systems.

Working Capital Management

The Working Capital Management course covers the principles, strategies, and techniques to effectively manage a company's short-term assets and liabilities. It is crucial for financial management, liquidity, profitability, and overall financial health. The course equips students with the knowledge and skills to optimize working capital and achieve organizational success.

Fundamentals of Services Marketing

The Services Marketing course teaches specialized marketing approaches for distinct characteristics that services have. The course covers principles, theories, and applications for implementing effective marketing strategies in service-oriented industries. Students will learn through theoretical frameworks, case studies, and real- world examples to excel in services marketing.

Fundamentals of Brand Management

The Fundamentals of Brand Management course provides students with a comprehensive understanding of the principles, strategies, and practices of building, developing, and managing successful brands. Brands are pivotal in the competitive marketplace, influencing consumer perceptions, loyalty, and purchase decisions. This course explores the fundamental concepts of brand management, equipping students with the knowledge and skills necessary to create, position, and sustain strong brands in today's dynamic business environment.

Technological Entrepreneurship

The Technological Entrepreneurship course equips students with essential knowledge and skills to navigate the intersection of technology, innovation, and entrepreneurship. It explores the fundamental concepts, strategies, and challenges involved in starting and growing technology-driven ventures. Through theoretical frameworks, case studies, and practical applications, students gain insights into the world of technological entrepreneurship.

Sales and Distribution Management

The Sales and Distribution Management course covers sales and distribution strategies, processes, and challenges. This course provides students with essential knowledge and practical skills to excel in sales, marketing, and supply chain management roles.

Corporate Entrepreneurship

The Corporate Entrepreneurship course teaches how to foster entrepreneurship within established organizations, enabling growth, innovation, and competitiveness in dynamic markets. It instils an entrepreneurial mindset, identifies opportunities, and executes innovative initiatives within a corporate context.

Research Methodology

The Research Methodology course provides students with the foundational knowledge and skills to conduct rigorous and systematic research across various disciplines. Research is an integral part of academic and professional pursuits, and this course provides an in-depth understanding of the principles, methods, and ethical considerations involved in designing, executing, and presenting research projects. Participants will develop the capabilities to evaluate research literature critically, formulate research questions, develop hypotheses and employ appropriate methodologies to contribute meaningfully to their fields of study.

Financial Reporting and Standards

The Financial Reporting and Standards course is designed to provide students with a deep understanding of financial reporting principles, practices, and international accounting standards. Participants will explore the preparation and presentation of financial statements, compliance with accounting regulations, and the importance of transparent financial reporting for stakeholders. The course emphasizes the application of accounting standards in various industries, fostering the skills necessary for effective financial reporting and analysis.

Operations Research

Operations Research is a course that teaches students how to optimize decision making processes using mathematical and analytical methods. This discipline, also known as OR, helps solve complex problems related to resource allocation, decision-making, and system optimization. The course covers fundamental concepts, methodologies, and applications of Operations Research, enabling students to model, analyse, and improve operational processes across different industries.

Financial Analytics

The Financial Analytics course equips students with advanced analytical skills and tools to interpret financial data in a rapidly evolving business environment and helps to leverage data-driven insights for strategic financial management and investment decision-making.

Fundamentals of Quality Management

The Fundamentals of Quality Management course is designed to provide students with a comprehensive understanding of the principles, methodologies, and practices essential for ensuring and enhancing the quality of products and services within organizations. Quality management is pivotal in achieving customer satisfaction, operational efficiency, and continuous improvement. This course explores the foundational concepts of quality management, equipping students with the knowledge and skills necessary to contribute to quality initiatives in various industries.

Financial Services

The Financial Services course is designed to provide students with a comprehensive understanding of the various financial products, institutions, and markets comprising the dynamic financial services field. Financial services are crucial in facilitating transactions, managing risks, and supporting economic activities in an ever-evolving global economy. This course explores the fundamentals of financial services, examining key players, products, and regulatory frameworks to equip students with the knowledge needed for successful careers in the financial industry.

Emotional Intelligence for Personal Growth

The Emotional Intelligence for Personal Growth course empowers students with the knowledge and skills to enhance their emotional intelligence, fostering personal development and well-being. Emotional intelligence (EI) is a critical component of success in various aspects of life, influencing self-awareness, interpersonal relationships, and decision-making. This course explores the principles of emotional intelligence and provides practical tools for individuals to cultivate self-awareness, manage emotions effectively, and build meaningful connections with others.

MSME and Family Managed Business

The MSME (Micro, Small, and Medium Enterprises) and Family Managed Business course is designed to provide students with a comprehensive understanding of the unique challenges, opportunities, and management strategies associated with small and medium-sized enterprises, particularly those that are family-managed. Micro, small, and medium enterprises play a crucial role in economic development, and family- managed businesses form a significant segment within this sector. This course explores the intricacies of managing and growing MSMEs, explicitly focusing on the dynamics of family owned and operated enterprises. unities, and executes innovative initiatives within a corporate context.

Funding for Entrepreneurs

The Funding for Entrepreneurs course is designed to provide aspiring entrepreneurs with a comprehensive understanding of the various funding options available for starting and growing businesses. Securing adequate funding is a critical aspect of entrepreneurship, and this course explores the diverse sources of capital, investment strategies, and financial management practices essential for entrepreneurial success. Participants will gain insights into the dynamic funding landscape, learning to navigate the complexities of raising capital to fuel their ventures.

Corporate Governance and Ethics

The Corporate Governance and Ethics course teaches students about the principles and practices that govern corporations' behavior and decision-making. Effective corporate governance is essential for trust, accountability, and ethical practices in business. The course covers corporate governance, ethics, and responsible leadership for sustainable and socially responsible organizations.

Mergers and Acquisitions

The Mergers and Acquisitions course is designed to give students an in-depth understanding of the strategic, financial, and legal aspects of corporate mergers, acquisitions, and other forms of business combinations. In today's dynamic business environment, mergers and acquisitions are crucial in corporate growth, market consolidation, and value creation. This course explores the complexities of the M&A process, covering topics from deal origination to integration, enabling students to analyse, evaluate, and navigate the multifaceted landscape of mergers and acquisitions.

Workforce Planning

The Workforce Planning course is designed to provide students with a comprehensive understanding of the principles, methodologies, and strategic considerations involved in effectively managing an organization's workforce. Workforce planning is a critical aspect of human resource management, ensuring an organization has the right talent and skills at the right time to achieve its goals. This course explores the entire workforce planning process, from analysing current workforce capabilities to implementing talent acquisition, development, and retention strategies.

Managerial Competencies and Career Development

The course discusses the concept of competency and its relevance for management. It helps students understand different kinds of competencies required for different functions of management and how these help deal with different business challenges.

Business Modelling and Business Plan

The Business Modelling and Business Plan course equips students with the skills to conceptualize, design, and articulate comprehensive business models and plans. Participants will learn to transform innovative ideas into actionable plans, emphasizing strategic thinking, financial modelling, and effective communication. Through case studies and hands-on exercises, students will develop the ability to create compelling business models and plans that can attract investors, guide operations, and drive business success.

Corporate Internship

An internship is an opportunity for students to gain practical experience in their discipline. Students have an opportunity to apply theoretical knowledge to real-world situations, gain valuable industry experience, and refine essential skills that can enhance their employability and professional growth.

Advanced Topics in Accounts

This course is designed to provide students with an in-depth understanding of advanced topics in accountancy and the challenges faced by accountants while practicing their work. It helps students to apply accounting principles in practice and deal with problems encountered during the process.

Global Business Environment

The Global Business Environment course is designed to provide students with a comprehensive understanding of the factors influencing international business operations in the context of the globalizing world. Participants will explore the complexities of conducting business across borders and also consider economic, political, cultural, and legal dimensions. The course aims to equip students with the knowledge and skills necessary to navigate the challenges faced and also capitalize on the opportunities presented by the global business environment.

Building Lean Start-up

The Building Lean Start-up course is designed to immerse students in the principles and methodologies of lean start-up practices, emphasizing a systematic and iterative approach to developing and launching new ventures. Participants will explore the mindset of entrepreneurship, lean methods, and agile principles to build scalable and successful start-ups. The course integrates real-world case studies and practical exercises to provide hands-on experience in lean start-up techniques.

Project

The Project is an opportunity for students to engage in independent research work under the broad supervision of an advisor. Students can engage in academic research or an industry-rated project. Students have to collate data and use research methods, and discipline-related skills to analyse and present a report.