Bachelor of Arts in Media and Communication (BAMC)

Program Overview

The Bachelor of Arts in Media and Communication (BAMC) is a 4-year undergraduate program designed to provide students with a strong foundation in media studies, communication strategies, and digital technologies. The program balances theoretical knowledge with practical skills, preparing graduates to excel in advertising, digital marketing, corporate communication, public relations, events, and related fields. The fourth year includes advanced modules, research opportunities, and capstone projects for a comprehensive educational experience.

Course details

This four-year, 120-credit program is divided into eight semesters, including internships and project-based learning opportunities. The curriculum encompasses core courses, general education subjects, and specialised advertising and public relations modules. Graduates are awarded a BAMC degree upon completing all coursework and requirements.

Program Highlights

Advanced Skills in Digital Marketing, Influencer Strategies, and Social Media Management

Integration of UAE Heritage and Global Media Perspectives

Hands-On Learning Through Service Projects and Real-World Campaigns

Comprehensive Training in Market Research, Media Analytics, and Business Statistics

Opportunities for Global Industry Internships and Practical Exposure

Capstone Projects Addressing Real-World Media and Communication Challenges

Specialized Knowledge in Strategic PR Planning and Advertising Film Production

Focus on Sustainable Communication Practices and Ethical Media Strategies

Interdisciplinary Approach Combining Media Studies with Psychology and Entrepreneurship

Leadership Development Through Courses on Innovation and Strategic Thinking

Expertise in Event Planning, Management, and Experiential Marketing

Exposure to Emerging Technologies in Media Production and Analytics

Socially Responsible Media Practices Through Community Impact Projects

Preparation for Multicultural and Global Media Environments

Career Opportunities

Career Opportunities in Digital Marketing and Advertising

Digital Marketing Manager
Social Media Strategist
Content Marketing Specialist
SEO/SEM Specialist
Performance Marketing Analyst
Brand Manager
Advertising Creative Director
Media Planner/Buyer
Influencer Marketing Specialist

Career Opportunities in Public Relations and Corporate Communication

Public Relations Manager
Corporate Communication Specialist
Crisis Communication Consultant
Media Relations Officer
Event Manager
Employee Engagement Specialist
Sustainability Communication Manager
Content and Speech Writer
Advocacy and Campaign Specialist
Reputation Manager

Program Accreditation

The Bachelor of Arts in Media and Communication (BAMC) Program is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education. In addition, it is licensed by the Knowledge and Human Development Authority (KHDA).

Program structure is available on the main SIU Dubai website.

Fee Structure:

Program Name	Application Fee (AED)	Annual Tuition Fee (AED)	Visa Cost Per Year (AED)	Visa Renewal Charge (AED)	Caution Deposit (AED)
Bachelor of Arts in Media and Communication (Digital Marketing & Advertising / Public Relations & Corporate Communication)	250	42,000	5,000	3,500	4,000

Turn your creative journey into a career path with our CAA - accredited Bachelor of Arts in Media and Communications - BA(MC)

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